Well, this ought to get some crossover buzz for cumbia… maybe even catch some gringo ears (“Gasolina” taught us much about the cruciality of cognates).
The cute, hip, knowing style for some reason reminds me of “hipster hop” like Chicago’s Cool Kids. A kind of middle class art-student aspirational aesthetic going on here, conceptual and stylish, a strategic use of (white) punk-rock signifiers to mark a remove from the streets and the barrios. The “backlash” (are we all required to have consensus on likes/dislikes so that we can put it all in a coherent timeline of hype-backlash-acceptance?) against hipster hop seems class-related to me, and I’ll have to do some more digging (and slow translating) to figure out where Amandititita fits into all this.
Weird white liberal angst notwithstanding, a good video, and a song I hope to hear in my neighborhood soon.
Promised Ashlee review forthcoming.